The latest app for Augmented Reality? Apparently, pitching movies by placing AR-enabled cards on cereal boxes:
According to mashable.com:
The food giant is stocking more than 26 million cereal boxes in 53 countries (though not the U.S.) with augmented reality components. As shown in the video above, a hand card in the boxes can be recognized with a standard webcam to let kids interact with Blu, a character in the movie, in AR.